PROPERTY MANAGEMENT EXPERT

A Visionary Leader in Property Management

With a proven track record of excellence, Anthony A. Luna is a visionary leader in property management, driving innovation, maximizing property value, and setting new industry standard.

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Smart strategies, expert insights, and real success stories

The Owner Mindset Podcast

The Owner Mindset Podcast, hosted by Anthony A. Luna—CEO of Coastline Equity—is your go-to resource for mastering leadership, property management, and community impact. Each episode offers actionable strategies and inspiring stories to help you elevate your business, empower your team, and make a lasting difference in the communities you serve.

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"Coastline Equity is by far the best property management company that I've had the pleasure of working with in my 29 years of commercial real estate."

"This is a top of the line company. Great at short and long-term strategies. Diligent in operational cost analysis in minimizing reoccurring costs. The company has a staff of consummate professionals that are a pleasure to work with."

"I've been working with Coastline Equity for ten years. I am very pleased with their attention to details and their care. They treat my properties like they were their own."

Property Management Excellence

“Property Management Excellence” by Anthony A. Luna is a values-driven guide for property owners and managers. Blending real-world experience with ethical leadership, this book provides actionable insights to maximize property success while fostering strong communities.

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Forbes: Turning Tenant Conflict Into Community Growth

As a leader in the property management industry, I've witnessed firsthand the cost of unresolved conflict. It erodes trust, fuels negativity and ultimately diminishes the sense of community that thriving properties rely upon.

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PODCAST

Maximize Your Real Estate Investments and Minimize Risk w/ Erica Tromley

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Rent Increases in California 2025

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SITUATION

The property needed major renovations to improve livability and value.

SOLUTION

Upgraded interiors, infrastructure, and amenities, including a new pool and gym.

IMPACT

Increased property value, higher rental income, and improved resident satisfaction.

SITUATION

Meadowlark Apartments in San Marcos, California, were outdated, leading to low tenant satisfaction and reduced property value.

SOLUTION

Comprehensive renovations were undertaken, including updating interiors, enhancing common areas, and modernizing amenities.

IMPACT

These improvements resulted in a 43.5% increase in rental income and a $6 million boost in property value.

SITUATION

La Palma Retail Center struggled with outdated infrastructure and a limited tenant mix, leading to low community engagement and underperformance.

SOLUTION

Comprehensive renovations were implemented, including storefront updates, improved signage and lighting, diversification of tenants, and the creation of community spaces.

IMPACT

These enhancements increased average rental rates from $1.12 to $1.91 per square foot, boosted property value by over $2 million post-renovation, achieved 100% occupancy, and transformed the center into a vibrant community hub

A Visionary Leader in Property Management

Mentioned in

The Owner Mindset Podcast

Coastline Equity

What our clients say

Property Management Excellence

Explore the latest insights and strategies in real estate investing by Anthony A. Luna.

Featured

Forbes: Turning Tenant Conflict Into Community Growth

Maximize Your Real Estate Investments and Minimize Risk w/ Erica Tromley

Rent Increases in California 2025

SITUATION

SOLUTION

IMPACT

SITUATION

SOLUTION

IMPACT

SITUATION

SOLUTION

IMPACT

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